Why Sustainability Is Imperative for SMEs?
Corporates and large companies are trying to embed sustainability into their business models and setting overarching targets to achieve. But what about SMEs? How the backbone of the most economies are doing when it comes to integrate sustainability into their businesses?
SMEs represent 90% of all businesses worldwide and contribute up to 45% of total employment. In Europe, they account for 99% of all enterprises, employ around 100 million people and account for more than half of Europe’s GDP. Individually they might not have a big impact but their cumulative impact for the better or the worse can’t be ignored. While they have a huge potential to bring our collective sustainability journey to the next level it doesn’t seem that SMEs are aware of the value they can add to their businesses and the difference they can make for the planet and society by passing to sustainable business models!
Europe is the front runner when it comes to transition to green economy. This aim is consistently supported by new legislations and frameworks. Corporate Sustainability Reporting Directive (CSRD) and EU Taxonomy are two of the most effective and bounding tools of the European Commission (EC) asking large companies and SMEs to increase transparency and comparability of their ESG data. SMEs are a special and complex category when it comes to CSRD. As they vary in size and revenues there are specific criteria to separate who need to disclose under mandatory regime and who can disclose voluntarily. If a SME is listed on regulated European markets and having 2 of the following 3 conditions they fall into mandatory reporting regime;
- a balance sheet total of EUR 5 million or above,
- a net turnover of EUR 10 million or above,
- an average of 50 or more employees during the financial year.
Essentially, these specific criteria leave behind a considerable number of SMEs on voluntary track. However, it’s imperative for SMEs to account and act on their environmental and social impact regardless of which category they fall into in terms of legislation. There are several convincing reasons why SMEs would benefit starting their sustainability strategy and reporting today.
First of all, identifying ESG value drivers for their businesses will give them chance to grab opportunities and, to avoid or be prepared for the risks they may face in the future. There are several factors to consider under digital, ecological and sociological transition concepts. Identified material value drivers may have an impact on profitability, growth, reputation, competitive positioning etc. Overall, developing an ESG strategy and disclosing sustainability reports would benefit SMEs in terms of finding financing through banks and investors, satisfying requirements from value chain partners, and aligning with expectations of customers and employees.
Let’s elaborate a little more on each concept:
- ESG ratings are becoming the new global criteria to allocate funds and loans to businesses, and SMEs being the most in need to financial capitals are on a tiny ice. Enterprises not doing fine in each of the ESG pillars are not favored when it comes to future investments. Therefore, if a small business’s target is to grow it needs to be competitive in its field and needs to put on ESG glasses.
- SMEs that are providing service or goods to large businesses are part of those companies’ value chain. As larger businesses increasingly favour working with certified and transparent suppliers, in order not to lose clients and partners SMEs need to perform better in sustainability context and be ready to supply necessary information to clients.
- We are becoming more and more aware and sustainability literate in our societies. Consumers now prefer products that are sustainably sourced, CO2 neutral, and produced in line with human rights and animal welfare. In addition, SMEs are in advantage when it comes to attract new talents if they proactively implement sustainability and become more competitive in their sector.
- Lastly, potential climate change impacts shouldn’t be underestimated! Climate change can bring several risks to businesses regardless of their size. These risks can be physical risks such as water scarcity, extreme weather events that damage infrastructures and disrupt supply chains or, transition risks that arise from policy changes, new technologies that are born from the resource-constraint world dynamics.
Small and medium businesses don’t need to wait till they are impacted by a sustainability incident. There are still numerous SMEs that are ‘reactive’ rather than ‘proactive’ concerning above mentioned matters! SMEs that adopt a proactive approach in transitioning into sustainable business models, which include green innovation, will increase their profits in the long run through optimising operations, increasing efficiencies and reducing risks that cause financial loss. In the same time, communications of positive impact will bring competitive advantage and attract new clients and employees. In this frame, the biggest challenge of SMEs is ‘know-how’ when it comes to integrate sustainability into their business models. Collection of data, impact assessment and development of sector specific strategy require subject matter expertise which lacks in their traditional business-as-usual approach.
What are the solutions?
Depending on the size and complexity of their supply chain, SMEs have different options to embark on their sustainability journey. They can create a sustainability team or employ a sustainability manager as a start. Another very effective strategy is to work with independent sustainability consultants. Getting external consultation from expert consultants provide them with necessary knowledge, training and creation of a vision on material topics for the specific sectors. This type of collaboration is not only proven to be a cost-effective solution for SMEs to build up a vision and implement progressive change in their business, but also leads to consolidation of a relationship that lasts long in time, and is deepened with confidentiality and mutual trust for both parties.